Luliang Highland Vegetables Identitas Merek by Tian Rui Ling Dong

Luliang Highland Vegetables Identitas Merek by Tian Rui Ling Dong is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2024

Luliang Highland Vegetables Identitas Merek

by Tian Rui Ling Dong

Client: Shandong Tianrui Smart Marketing Planning Co., Ltd

A' Design Award Wesi Winner in Grafis Category

11,246

Verified Award Winner

Verify Award Status for #161048

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luliang Highland Vegetables Identitas Merek

Sayuran Dataran Tinggi Luliang minangka identitas merek regional sing digawe kanggo wilayah pertanian sayuran dataran tinggi ing China. Logo iki dibangun ing saubenge gambar medali emas, simbol kualitas lan keunggulan sing wis akrab. Ing tengah visual ana manuk sing nyekel sayuran ing cucuke, sing kainspirasi saka ujaran lokal manawa mung manuk sing ngerti apa sayuran kasebut apik utawa ora. Cahya, manuk, lan sayuran mbentuk unsur grafis utama. Identitas iki nyorot wilayah budidaya sing amba, cara nandur sing ekologis, lan kahanan alam wilayah kasebut sing isih asli.

The Recognition

About the A' Design Award Wesi

Luliang Highland Vegetables Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Luliang Highland Vegetables Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Luliang Highland Vegetables Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimensions & Packaging: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tags: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Production Technology: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Design Challenge: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Research: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspiration: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Project Duration: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Operation Flow: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Team Members: Xun Gao，Yang Li
Image Credits: Xun Gao，Yang Li