Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake dening Seevinck Baade Miller Seear Douglas

Karya Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake dening Seevinck Baade Miller Seear Douglas minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2024

Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake

dening Seevinck Baade Miller Seear Douglas

Klien: QUT Design Lab

Pemenang A' Design Award Wesi ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #161077

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake

Queensland Children's Hospital mbutuhake kanggo ngunggahake identitas merek Entertainment Precinct-ipun; nggawe pengalaman sing nyenengake kanggo ngalihake kulawarga saka penyakit; lan nambah wayfinding kanggo nemokake layanan. Para desainer ngatasi iki kanthi cara unik nggabungake dolanan taman bermain menyang desain wayfinding. Desain visual nglengkapi arsitektur lan lingkungan. Pendekatan co-design lan interdisipliner karo para stakeholder, sing dadi kunci sukses proyek, uga unik.

Pangakuan

Babagan A' Design Award Wesi

Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Journey To Fun Wayfinding Rumah Sakit Bocah sing Nyenengake diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
Ukuran & Kemasan: 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
Tag: Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
Teknologi Produksi: Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
Tantangan Desain: Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
Riset: Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
Inspirasi: Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
Durasi Proyek: Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
Alur Operasi: The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
Anggota Tim: Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear
Kredit Gambar: Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021