Cats in a Box Desain Komunikasi dening Daniel da Hora

Karya Cats in a Box Desain Komunikasi dening Daniel da Hora minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

WesiPariwara· 2024

Cats in a Box Desain Komunikasi

dening Daniel da Hora

Klien: Adote Um Gatinho

Pemenang A' Design Award Wesi ing Kategori Pariwara

46,961

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #161093

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Cats in a Box Desain Komunikasi

Kampanye tim desain punika kanthi cerdas nggabungaken ilustrasi ingkang wani kalihan atmosfer ingkang sumringah, kangge mbantah mitos covid-19 saha ningkataken adopsi kucing. Adhedhasar riset, kampanye punika nemokaken kesalahpahaman, ngasilaken pesen ingkang berdampak ageng saha pangembangan lini produk. Lumantar pendekatan marketing ingkang vibrant saha bazar amal ingkang sukses, kampanye punika mboten namung nglumpukaken dana, nanging ugi nantang kayakinan masarakat, nuwuhaken komunitas ingkang langkung terinformasi saha welas asih.

Pangakuan

Babagan A' Design Award Wesi

Cats in a Box Desain Komunikasi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Cats in a Box Desain Komunikasi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Cats in a Box Desain Komunikasi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Ukuran & Kemasan: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tag: Cat, Pets, Adoption, Illustration, Color
Teknologi Produksi: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Tantangan Desain: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Riset: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspirasi: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Durasi Proyek: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Anggota Tim: Daniel da Hora
Kredit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.