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Avand Fungsi Utama: Kemasan Kue Kering dening Masoud Najafi Amirkiasar

Karya Avand Fungsi Utama: Kemasan Kue Kering dening Masoud Najafi Amirkiasar minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


WesiBungkusan· 2025

Avand Fungsi Utama: Kemasan Kue Kering

dening Masoud Najafi Amirkiasar

Klien: Avand Pastry

Pemenang A' Design Award Wesi ing Kategori Bungkusan

9,628

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #162500

Warna

Desaine

Babagan Avand Fungsi Utama: Kemasan Kue Kering

Teks Buku: Avand minangka seri kemasan sing digawe kanggo merek kue kering butik. Rentang iki kalebu telung kothak kue, kothak biskuit, lan gelas kertas. Lukisan kuas tangan digabungake karo seni digital kanggo mbentuk wujud bebas sing katon kaya karya seni. Ijo peteng lan emas digunakake minangka werna utama merek. Permukaan sing dicet nggambarake sipat kue kering sing digawe kanthi tangan lan katelitian sing ditindakake sajrone proses produksi. Pendekatan identitas sing dinamis ditrapake, saengga kemasan-kemasan kasebut nduweni kesan artistik sing maneka warna, dudu pola tunggal sing tetep.

Pangakuan

Babagan A' Design Award Wesi

Avand Fungsi Utama: Kemasan Kue Kering menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Avand Fungsi Utama: Kemasan Kue Kering dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Avand Fungsi Utama: Kemasan Kue Kering diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Ukuran & Kemasan
Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tag
Packaging, Design, Pastry, Cake, Cookie,
Teknologi Produksi
A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Tantangan Desain
The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Riset
The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspirasi
The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Durasi Proyek
The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Alur Operasi
The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Kredit Gambar
Designer: Masoud Najafi.
Strategist: Nima Saade

Disponsori

Jelajahi Ngluwihi Designers.org

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