Fiery Spark Feifei Karakter Merek by Fei Tian, Ning Huang and Wenqing Zhu

Fiery Spark Feifei Karakter Merek by Fei Tian, Ning Huang and Wenqing Zhu is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerakPariwara· 2025

Fiery Spark Feifei Karakter Merek

by Fei Tian, Ning Huang and Wenqing Zhu

Client: iflytek Co.,Ltd.

A' Design Award Perak Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #162636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fiery Spark Feifei Karakter Merek

Fiery Spark Feifei minangka karakter merek sing digawe kanggo iFLYTEK, sawijining perusahaan sing makarya ing bidang kecerdasan buatan. Karakter iki nduweni wujud sing prasaja kanthi garis-garis alus lan penampilan sing ramah. Warna putih dadi warna sing dominan, nggambarake kemungkinan sing mbukak ing bidang kecerdasan buatan, dene warna aksen dijupuk saka logo merek kasebut. Fiery Spark Feifei tumindak minangka asisten online ing situs web lan aplikasi perusahaan, nawakake layanan pitakonan lan wangsulan. Karakter iki uga muncul ing produk budaya, kampanye lan pameran.

The Recognition

About the A' Design Award Perak

Fiery Spark Feifei Karakter Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Fiery Spark Feifei Karakter Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Fiery Spark Feifei Karakter Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensions & Packaging: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tags: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Production Technology: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Design Challenge: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Research: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiration: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Project Duration: The project started in February 2024 in Hefei.
Operation Flow: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Team Members: Fei Tian, Ning Huang, Wenqing Zhu
Image Credits: iflytek Co.,Ltd.