Iced Hop Gin Kemasan dening Michael Held

Karya Iced Hop Gin Kemasan dening Michael Held minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Iced Hop Gin Kemasan

dening Michael Held

Klien: Michael Held

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163667

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Iced Hop Gin Kemasan

Rasa gin sing digawe liwat infusi hop lan peppermint kacerminake ing identitas visual. Kerucut hop beku sing dipasangake karo manuk hantu sing nyawang nangkep intisari sing seger lan adhem saka minuman iki. Dominasi mint kacerminake ing kemasan njaba liwat werna biru lan kembang es sing distilisasi. Tema adhem lan resik iki diterusake ing botol kaca buram, ing ngendi label metalik nambah kesan es. Pola-pola embun beku sing alus lan aksen salju diembos ing permukaan, nguatake tema seger. Saben unsur nyengkuyung karakter seger saka gin kasebut.

Pangakuan

Babagan A' Design Award Perunggu

Iced Hop Gin Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Iced Hop Gin Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Iced Hop Gin Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Ukuran & Kemasan: 72 mm x 72 mm x 193 mm
Tag: Gin, Infused, iced, owl, hop,
Teknologi Produksi: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Tantangan Desain: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Riset: Not applicable
Inspirasi: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Durasi Proyek: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Alur Operasi: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Anggota Tim: Michael Held
Kredit Gambar: Images: Photographer tm studios visuelle medien GmbH, 2024.