Piernas Largas Kemasan Anggur dening Ian Wallace

Karya Piernas Largas Kemasan Anggur dening Ian Wallace minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Piernas Largas Kemasan Anggur

dening Ian Wallace

Klien: Piernas Largas

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #163685

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Piernas Largas Kemasan Anggur

Piernas Largas minangka desain kemasan kanggo papat werna anggur. Saben botol nduweni jeneng, konsep, lan ilustrasi dhewe-dhewe, kainspirasi saka karakter lan wektu-wektu sing akrab tumrap wong nom-noman ing Chile. Grafis sing kebak werna iki dimaksudake kanggo miwiti obrolan lan ndadekake botol minangka pusat perhatian ing acara kumpul-kumpul sosial. Saben botol kaca isine 750 ml, dhuwure 300 mm, lan bobote 710 g. Gambar seni diaplikasikake nganggo sleeve heat shrinkable sing awet lan tahan marang pendinginan. Tujuane yaiku kanggo nawakake alternatif sing luwih dolanan (playful) tinimbang cara nyuguhake anggur sing tradisional.

Pangakuan

Babagan A' Design Award Perunggu

Piernas Largas Kemasan Anggur menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Piernas Largas Kemasan Anggur dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Piernas Largas Kemasan Anggur nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Ukuran & Kemasan: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tag: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Teknologi Produksi: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Tantangan Desain: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Riset: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspirasi: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Durasi Proyek: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Alur Operasi: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Anggota Tim: Freelance Designer: Ian Wallace
Kredit Gambar: Images: Ian Wallace