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Good Life by Gina Kosmetik dening Antonia Skaraki

Karya Good Life by Gina Kosmetik dening Antonia Skaraki minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerungguBungkusan· 2025

Good Life by Gina Kosmetik

dening Antonia Skaraki

Klien: A|S Strategy, Branding & Communication

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,506

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163790

Warna

Desaine

Babagan Good Life by Gina Kosmetik

Kemasan Serum nggambarake gabungan harmonis antarane alam lan ilmu pengetahuan, sing dilambangake dening simbol alkimia Yunani kanggo uyah, makili pemurnian. Kanthi kandungan alami sing luar biasa, desain iki nggambarake kemurnian produk lan sesambungane karo bumi. Diilhami dening vitalitas srengenge lan werna serum dhewe, logo kasebut mancarake bunderan cahya sing narik kawigaten, nglambangake srengenge, rai, lan bumi. Kemasan iki ngungkapake filosofi holistik Yunani, nggabungake unsur-unsur saka wiji, kembang, oyod, lan woh-wohan, nglairake esensi transformasi lan energi gesang.

Pangakuan

Babagan A' Design Award Perunggu

Good Life by Gina Kosmetik menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Good Life by Gina Kosmetik dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Good Life by Gina Kosmetik nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
"The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Ukuran & Kemasan
Box dimensions, 66mm x 42mm x 152mm
Tag
Serum, cosmetics, life, glass, case, sustainable.
Teknologi Produksi
The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Tantangan Desain
The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Riset
The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspirasi
The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Durasi Proyek
The project started in August 2022 in Athens and finished in May 2023 in Athens
Alur Operasi
The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Kredit Gambar
Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.

Disponsori

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