Stickman Fungsi Utama: Identitas Merek dening Yitian Zeng

Karya Stickman Fungsi Utama: Identitas Merek dening Yitian Zeng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2025

Stickman Fungsi Utama: Identitas Merek

dening Yitian Zeng

Klien: Stickman

Pemenang A' Design Award Wesi ing Kategori Bungkusan

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Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Stickman Fungsi Utama: Identitas Merek

Teks Buku: Stickman minangka identitas merek sing dirancang kanggo toko bubble tea ing Kansas City. Identitas iki adhedhasar karakter maskot sing ramah lan nggambarake rong sajian utama toko kasebut, yaiku bubble tea lan camilan sate. Karya seni iki digawe nganggo ilustrasi digital lan gambar vektor, saengga desain bisa diowahi ukurane tanpa mengurangi kajelasane. Stickman katon ing banner, papan tandha sing padhang, apron, gorden, cangkir, sedotan, lan tas pangiriman, sing digawe saka logam, kain, lan polipropilena. Tujuane yaiku kanggo nggawe tampilan sing anget lan ngrangkul kabeh pengunjung saka sembarang umur.

Pangakuan

Babagan A' Design Award Wesi

Stickman Fungsi Utama: Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Stickman Fungsi Utama: Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Stickman Fungsi Utama: Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Ukuran & Kemasan: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tag: branding, shop, packaging design, illustration
Teknologi Produksi: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Tantangan Desain: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Riset: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspirasi: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Durasi Proyek: The project was done within 8 months and was launched officially in May 2024.
Alur Operasi: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Kredit Gambar: Image: Yitian Zeng, 2024.