Colorful Zhangzhou Kemasan Produk Merek dening Yangchao Wu

Karya Colorful Zhangzhou Kemasan Produk Merek dening Yangchao Wu minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Colorful Zhangzhou Kemasan Produk Merek

dening Yangchao Wu

Klien: Yangchao Wu

Pemenang A' Design Award Perak ing Kategori Bungkusan

23,653

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #164285

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Colorful Zhangzhou Kemasan Produk Merek

Colorful Zhangzhou yaiku sistem kemasan lan identitas sing digawe kanggo merek kutha. Desain iki nyakup sistem identitas visual, kemasan hadiah, ruang pengalaman offline lan platform layanan urip online. Warna abang lan kembang bakung dienggo minangka tema utama, kanthi njupuk saka sejarah lokal, adat istiadat lan pola arsitektur. Tema kapisah dikembangake kanggo produk kayata kue bulan, teh lan suvenir. Saben kothak ukurane 260 mm ambane, 260 mm jerone lan 140 mm dhuwure. Struktur kemasan inovatif nambah perlindungan sajrone transportasi, lan bahan sing lestari digunakake.

Pangakuan

Babagan A' Design Award Perak

Colorful Zhangzhou Kemasan Produk Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Colorful Zhangzhou Kemasan Produk Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Colorful Zhangzhou Kemasan Produk Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Ukuran & Kemasan: Width 260 mm x Depth 260 mm x Height 140 mm
Tag: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknologi Produksi: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Tantangan Desain: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Riset: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Durasi Proyek: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Alur Operasi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Anggota Tim: Chief Designer: Yangchao Wu
Kredit Gambar: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.