Hong Lou Meng Dream Ten Kemasan Minuman Keras dening Chuan Zhang

Karya Hong Lou Meng Dream Ten Kemasan Minuman Keras dening Chuan Zhang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2025

Hong Lou Meng Dream Ten Kemasan Minuman Keras

dening Chuan Zhang

Klien: Chuan Zhang

Pemenang A' Design Award Wesi ing Kategori Bungkusan

10,546

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #164550

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Hong Lou Meng Dream Ten Kemasan Minuman Keras

Hong Lou Meng Dream Ten yaiku desain kemasan mewah kanggo baijiu, minuman keras tradisional Tiongkok. Siluet botol nuruti garis atap Grand View Garden, setelan saka novel klasik Dream of the Red Chamber. Pola godhong gedhang disusun ing sakubenge botol kanthi lapisan-lapisan, ngelingake rok sing dilempit. Botol iki digawe saka keramik alus lan dirampungake nganggo garapan enamel cloisonne, kerajinan tangan tradisional Tiongkok. Warna sing kontras nggawe wangune katon cetha kanthi visual. Wangune ndhukung kemudahan nyekel lan mbukak, lan label sing cetha nampilake informasi produk.

Pangakuan

Babagan A' Design Award Wesi

Hong Lou Meng Dream Ten Kemasan Minuman Keras menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Hong Lou Meng Dream Ten Kemasan Minuman Keras dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Hong Lou Meng Dream Ten Kemasan Minuman Keras diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Ukuran & Kemasan: 150*300*115mm
Tag: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Teknologi Produksi: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Tantangan Desain: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Riset: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspirasi: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Durasi Proyek: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Alur Operasi: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Anggota Tim: Chuan Zhang