Zaku Naguwashi Series Sake Jepang by Yasushi Uemura

Zaku Naguwashi Series Sake Jepang by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2025

Zaku Naguwashi Series Sake Jepang

by Yasushi Uemura

Client: Shimizu Seizaburo Shoten Ltd.

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #164565

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Colors

The Design

About Zaku Naguwashi Series Sake Jepang

Iki minangka sake premium sing dikembangaké khusus kanggo restoran mewah ing mancanegara, kanthi tujuan supaya bisa kalebu ing daftar anggur minangka salah siji pilihan kanggo pasangan panganan. Tantangan desainé yaiku nyampèkaké rasa identitas Jepang sing khas lan mbedakake. Desain iki njupuk inspirasi saka motif tradisional Jepang kaya ta shide, yaiku streamer kertas suci sing digunakake ing kuil kanggo menehi tandha wates keilahian, lan origata, yaiku seni upacara nglipat kertas. Unsur-unsur iki kasil nyampèkaké ora mung wujud fisik, nanging uga spiritualitas sing luwih jero lan intisari saka bangsa Jepang.

The Recognition

About the A' Design Award Emas

Zaku Naguwashi Series Sake Jepang menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Zaku Naguwashi Series Sake Jepang dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Zaku Naguwashi Series Sake Jepang nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.