Joy To Go Kemasan dening Du Qingyu and Zhang Jun

Karya Joy To Go Kemasan dening Du Qingyu and Zhang Jun minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2025

Joy To Go Kemasan

dening Du Qingyu and Zhang Jun

Klien: Joy Studio

Pemenang A' Design Award Wesi ing Kategori Bungkusan

11,639

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #165104

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Joy To Go Kemasan

Kemasan pangiriman panganan cepet saji Joy To Go nggabungake IP karakter cilik sing lucu jenenge Joy karo panganan, nggawe desain sing padu ing saindhenging sistem kemasan. Unsur-unsur dolanan iki ora mung dirancang kanggo seneng-seneng, nanging uga menehi tandha babagan mekanisme mbukak kemasan. Contone, karakter sing nggawa hamburger ing sirahe ditampilake ing kemasan hamburger. Bahan-bahan hamburger liyane bisa katon mboko sithik mung sawise pangguna mbukak tutupe. Kajaba iku, kemasan bisa digunakake maneh, amarga pola-pola kasebut bisa dicoplok kanggo nggawe tandha buku, sing mbantu ningkatake kesadaran lingkungan.

Pangakuan

Babagan A' Design Award Wesi

Joy To Go Kemasan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Joy To Go Kemasan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Joy To Go Kemasan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Ukuran & Kemasan: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tag: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknologi Produksi: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Tantangan Desain: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Riset: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspirasi: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Durasi Proyek: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Alur Operasi: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Anggota Tim: Du Qingyu
Zhang Jun
Kredit Gambar: Du Qingyu