Mountain Sea Rare Treasure Kothak Kado Kacang dening Wu Yao

Karya Mountain Sea Rare Treasure Kothak Kado Kacang dening Wu Yao minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Mountain Sea Rare Treasure Kothak Kado Kacang

dening Wu Yao

Klien: Beijing Wuyao Cultural and Creative Co. Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

24,941

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #165746

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mountain Sea Rare Treasure Kothak Kado Kacang

Mountain Sea Rare Treasure yaiku kothak kado premium kanggo kemasan kacang-kacangan. Kothak iki isine wolung kaleng logam, lan saben kaleng ngemot kacang saka negara utawa wilayah sing beda-beda. Ilustrasi ing saben kaleng nggabungake karakter merek karo lukisan kuas tradisional Tionghoa sing nggambarake pemandangan gunung lan segara. Kothak njaba digawe saka kardus sing dibungkus kulit sintetis, kanthi gagang kulit ing sisih ndhuwur lan sikil logam berlapis emas ing pojok-pojoke. Teknik hot stamping menehi efek timbul ing garis-garis lan kaligrafine. Kunci logam ing sisih pinggir bisa mbukak kothak mung kanthi siji langkah prasaja.

Pangakuan

Babagan A' Design Award Perak

Mountain Sea Rare Treasure Kothak Kado Kacang menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mountain Sea Rare Treasure Kothak Kado Kacang dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mountain Sea Rare Treasure Kothak Kado Kacang iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Ukuran & Kemasan: 130 mm x 430 mm x 430 mm
Tag: Nut, Gift Box, Packaging Design, Premium Gift Box
Teknologi Produksi: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Tantangan Desain: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Riset: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspirasi: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Durasi Proyek: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Alur Operasi: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Anggota Tim: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin