Panpan Fungsi Utama: Kothak Hadiah dening Wu Yao

Karya Panpan Fungsi Utama: Kothak Hadiah dening Wu Yao minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Panpan Fungsi Utama: Kothak Hadiah

dening Wu Yao

Klien: Beijing Wuyao Cultural and Creative Co. Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,676

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #165767

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Panpan Fungsi Utama: Kothak Hadiah

Teks Buku: Panpan minangka kothak hadiah edisi winates sing dirancang kanggo nyimpen produk merek lan hadiah pilihan. Wangun njabane diilhami saka kothak panganan Tiongkok kuna, dene hiasane ngetutake gaya Chinoiserie sing populer ing Eropah ing abad kaping 18. Landmark Tiongkok lan Prancis sing kondhang digabungake karo karakter merek ing ilustrasi hot stamping. Kothak iki digawe saka karton, kanthi plat logam ing ngarep lan mburi. Pola gandum ing sisih lan pola pring ing njero diembos nganggo kertas emas. Tutup sing bisa dibukak ditutup kanthi kenceng nganggo magnet.

Pangakuan

Babagan A' Design Award Perunggu

Panpan Fungsi Utama: Kothak Hadiah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Panpan Fungsi Utama: Kothak Hadiah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Panpan Fungsi Utama: Kothak Hadiah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Ukuran & Kemasan: 105mm x 245mm x 335mm
Tag: Panpan, Packaging Design, Limited, Gift Box
Teknologi Produksi: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Tantangan Desain: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Riset: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspirasi: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Durasi Proyek: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Alur Operasi: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Anggota Tim: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie