Threegun Desain Kemasan dening E2W Studio

Karya Threegun Desain Kemasan dening E2W Studio minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Threegun Desain Kemasan

dening E2W Studio

Klien: E2W Studio

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,154

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #167210

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Threegun Desain Kemasan

Wiwit diadegaké, Threegun tansah nggunakaké warna abang, warna kang oyod jero ing tradhisi Tiongkok, minangka unsur inti identitas visual. Werna abang iki dianggep minangka salah siji aset penting kang kudu dijaga ing sistem visual merek. Panggunaané sistem grid kanthi sistematis ing kemasan nggawé tata letak sing manunggal. Kanggo latar mburi kemasan, desainer wis nggabungaké karakter Three kanthi modern menyang desain pola. Motif iki wis dadi aset visual kunci kanggo Threegun, terus nduwe peran wigati ing desain visual sabanjure.

Pangakuan

Babagan A' Design Award Perunggu

Threegun Desain Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Threegun Desain Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Threegun Desain Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Ukuran & Kemasan: Width 58mm x Depth 134mm x Height 255mm
Tag: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Teknologi Produksi: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Tantangan Desain: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Riset: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspirasi: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Durasi Proyek: The project was completed in 2024.
Alur Operasi: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Kredit Gambar: Floating Stop