Emas Bungkusan · 2025
Pepsi Electric 2024 Kit Influencer
by PepsiCo Design and Innovation
- A' Design Award Emas 2025 in Bungkusan
- Estimated Number of Design Views: 45,293
- Verification code 9F5559B7BA · Verify this award
Colors
About Pepsi Electric 2024 Kit Influencer
Pepsi Electric 2024 iku kit influencer sing digawe kanggo peluncuran cola tanpa gula sing kasedhiya mung ing wektu winates. Kit iki nandhani logo Pepsi anyar lan sistem identitas visual anyar, yaiku pembaruan pisanan logo globe Pepsi sajrone 14 taun, sarta pengetan 125 taun merek kasebut. Desain iki dipusatake ing globe lan pulse Pepsi, sing disajekake ing kothak khusus kanthi label sing bisa murub. Label kasebut nonjolake warna biru elektrik saka omben-omben iki. Palet warna ireng lan biru ngetutake identitas merek anyar lan ndhukung peluncuran produk kasebut.
About the A' Design Award Emas
Pepsi Electric 2024 Kit Influencer menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Pepsi Electric 2024 Kit Influencer dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Electric 2024 Kit Influencer nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Press Kit
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
