Daity Es Loli Rasa Woh-wohan dening Mohsen Koofiani

Karya Daity Es Loli Rasa Woh-wohan dening Mohsen Koofiani minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Daity Es Loli Rasa Woh-wohan

dening Mohsen Koofiani

Klien: Zarrin Ghazal Co. - DAITY Ice cream

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,282

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170509

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Daity Es Loli Rasa Woh-wohan

Desain iki digawe kanthi gaya pop-art modern lan sumringah. Panggunaan warna cetha kang kainspirasikake mangsa panas digabungake karo tipografi gedhe lan gampang diwaca minangka fitur utama desain iki, njamin penyampaian informasi sing cepet marang pamirsa. Warna-warna sing dipilih adhedhasar rasa produk, nggawe daya tarik visual kanggo bocah-bocah, rasa nyenengake kanggo remaja, lan nyampakaké kualitas lan kesehatan kanggo wong diwasa.

Pangakuan

Babagan A' Design Award Perunggu

Daity Es Loli Rasa Woh-wohan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Daity Es Loli Rasa Woh-wohan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Daity Es Loli Rasa Woh-wohan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Ukuran & Kemasan: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tag: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Teknologi Produksi: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Tantangan Desain: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Riset: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspirasi: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Durasi Proyek: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Alur Operasi: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Kredit Gambar: Creator and design Mohsen Koofiani