Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan by Sha Feng and Jiayi Lu

Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan

by Sha Feng and Jiayi Lu

Client: Zhuangyuanxiaoha

A' Design Award Perunggu Winner in Bungkusan Category

12,097

Verified Award Winner

Verify Award Status for #170675

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan

Zhuangyuanxiaoha minangka bungkus kado sing dirancang kanggo kacang-kacangan. Werna ungu digunakake minangka werna utama kothak kado kasebut. Ungu minangka werna sing disenengi para kaisar ing jaman kuna lan nglambangake kasugihan lan kamulyan. Pola dhuwit logam ditambahake kanggo nglambangake makna becik lan pangarep-arep urip sing makmur. Struktur kothake prasaja lan wernane padhang. Kothake bisa dilempit, sing ngurangi biaya bungkus lan transportasi sarta gampangake pelanggan nyimpen kothak kasebut. Cetak spot color, cetak UV, lan hot stamping digunakake ing proses produksi.

The Recognition

About the A' Design Award Perunggu

Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Zhuangyuanxiaoha Bungkus Kado Kacang-kacangan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging: Gift Box Length 395mm x Width 108mm x Height 215mm
Tags: Branding, Packaging, Nuts, Purple
Production Technology: The printing technologies we use are spot color printing, UV printing and hot stamping process.
Inspiration: The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.