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Yanghe Naked Bottle Liquor Kemasan Botol Baijiu dening Liandong Zhang and Xueqian Zhang

Karya Yanghe Naked Bottle Liquor Kemasan Botol Baijiu dening Liandong Zhang and Xueqian Zhang minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


EmasBungkusan· 2025

Yanghe Naked Bottle Liquor Kemasan Botol Baijiu

dening Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Emas ing Kategori Bungkusan

143,360

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170767

Warna

Desaine

Babagan Yanghe Naked Bottle Liquor Kemasan Botol Baijiu

Yanghe Naked Bottle Liquor minangka desain kemasan kanggo baijiu, yaiku minuman keras sulingan saka Tiongkok. Botol kaca kristal iki nggabungake wujud botol plum klasik karo garis-garis prasaja lan modern. Struktur sungu wedhus ing botol kasebut ngrujuk marang motif wedhus tradisional saka merek iki. Label kupu-kupu tetep dipertahanake lan disampurnakake, kanthi garis-garis prasaja lan kombinasi warna sing kalem. Warna biru-ijo botol iki katon nonjol ing rak-rak toko. Desain iki nduweni tujuan menehi minuman keras botol polos nilai persepsi sing luwih dhuwur lan identitas merek sing cetha. Botol iki ukurane 76 kaping 76 kaping 257 milimeter.

Pangakuan

Babagan A' Design Award Emas

Yanghe Naked Bottle Liquor Kemasan Botol Baijiu menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Ukuran & Kemasan
bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tag
Yanghe, Naked Bottle Liquor, Classic, Elegant
Teknologi Produksi
With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Tantangan Desain
The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Riset
In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspirasi
The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Durasi Proyek
From November 2024 Nanjing, Jiangsu, China
Alur Operasi
The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Anggota Tim
Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Kredit Gambar
Jiangsu Yanghe Distillery Co., Ltd

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