Karya Yanghe Naked Bottle Liquor Kemasan Botol Baijiu dening Liandong Zhang and Xueqian Zhang minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.
EmasBungkusan· 2025
Yanghe Naked Bottle Liquor Kemasan Botol Baijiu
dening Liandong Zhang and Xueqian Zhang
Klien: Jiangsu Yanghe Distillery Co., Ltd
Pemenang A' Design Award Emas ing Kategori Bungkusan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #170767Desaine
Babagan Yanghe Naked Bottle Liquor Kemasan Botol Baijiu
Yanghe Naked Bottle Liquor minangka desain kemasan kanggo baijiu, yaiku minuman keras sulingan saka Tiongkok. Botol kaca kristal iki nggabungake wujud botol plum klasik karo garis-garis prasaja lan modern. Struktur sungu wedhus ing botol kasebut ngrujuk marang motif wedhus tradisional saka merek iki. Label kupu-kupu tetep dipertahanake lan disampurnakake, kanthi garis-garis prasaja lan kombinasi warna sing kalem. Warna biru-ijo botol iki katon nonjol ing rak-rak toko. Desain iki nduweni tujuan menehi minuman keras botol polos nilai persepsi sing luwih dhuwur lan identitas merek sing cetha. Botol iki ukurane 76 kaping 76 kaping 257 milimeter.
Pangakuan
Babagan A' Design Award Emas
Yanghe Naked Bottle Liquor Kemasan Botol Baijiu menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Ukuran & Kemasan
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tag
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Teknologi Produksi
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Tantangan Desain
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Riset
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspirasi
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Durasi Proyek
- From November 2024 Nanjing, Jiangsu, China
- Alur Operasi
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Anggota Tim
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Kredit Gambar
- Jiangsu Yanghe Distillery Co., Ltd
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