Su Jiu Dong Po Kemasan Minuman Keras dening Liandong Zhang and Xueqian Zhang

Karya Su Jiu Dong Po Kemasan Minuman Keras dening Liandong Zhang and Xueqian Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Su Jiu Dong Po Kemasan Minuman Keras

dening Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Shuanggou Distillery Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,256

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170849

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Su Jiu Dong Po Kemasan Minuman Keras

Su Jiu Dong Po minangka sakumpulan patang botol minuman keras kang kailhaman saka puisi lan uripe pujangga Su Shi. Saben botol nggambarake salah siji tahap uripe sang pujangga, wiwit saka nom-noman kang mangebrah nganti tuwa kang mardika ing jiwane. Botol-botol iki digawe saka bahan kaca-kristal putih lan nuturake wangun meiping vas pelem kang lancip, kanthi tutuk kang nyempit lan awak kang lumah, kang ngelingake porselen jaman Dinasti Song. Permukaan njabane diukir timbul, lan teksture-e owah saka rapet menyang arang kanggo nggambarake mili banyu kali. Gambaran puitis iki diowahi dadi pengalaman visual lan sentuhan.

Pangakuan

Babagan A' Design Award Perunggu

Su Jiu Dong Po Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Su Jiu Dong Po Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Su Jiu Dong Po Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Ukuran & Kemasan: 300mmX120mmX420mm
Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknologi Produksi: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Tantangan Desain: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Riset: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Durasi Proyek: 2024.5-2025.1 Nanjing, Jiangsu province
Alur Operasi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Anggota Tim: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kredit Gambar: Jiangsu Shuanggou Distillery Co., Ltd