Menhao Tea Kemasan Teh by Chushan Design

Menhao Tea Kemasan Teh by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2025

Menhao Tea Kemasan Teh

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Emas Winner in Bungkusan Category

189,313

Verified Award Winner

Verify Award Status for #170869

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Menhao Tea Kemasan Teh

Menhao Tea yaiku sistem kemasan kanggo teh, kang wujude kaya kothak koleksi arsip. Desain iki nggambarake enem kategori teh ing wit filogenetik, kanthi koordinat asal-usul, garis wektu pangolahan lan skala rasa. Saben kapsul njero nyantumake koordinat geografis, umur wit lan rincian pangolahan, ngganti istilah rasa sing samar nganggo nilai sing bisa diukur. Kothak iki digawe saka kertas kraft sing bisa dikumbah lan ditutup nganggo tali katun, saengga kothake bisa digunakake maneh. Cap foil prunggu lan salaka menehi tandha motif pang teh lan parameter. Saben kothak isine 66 sachet kanthi bobot 3,6 gram.

The Recognition

About the A' Design Award Emas

Menhao Tea Kemasan Teh menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Menhao Tea Kemasan Teh dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Menhao Tea Kemasan Teh nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.