Moutai Dream Red Kemasan Anggur dening Heng Luo and Yi Huang

Karya Moutai Dream Red Kemasan Anggur dening Heng Luo and Yi Huang minangka pemenang sing diajeni banget saka A' Design Award Platinum 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2025

Moutai Dream Red Kemasan Anggur

dening Heng Luo and Yi Huang

Klien: Moutai Industrial Design Center

Pemenang A' Design Award Platinum ing Kategori Bungkusan

958,530

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170889

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moutai Dream Red Kemasan Anggur

Moutai Dream Red minangka desain kemasan sing digawe kanggo produk minuman keras Cina. Kemasan iki ukurane 137 kaping 137 kaping 360 milimeter lan nggunakake warna abang cinnabar sing diilhami saka barang lak dinasti Han, digabung karo ireng kanggo tampilan premium. Ilustrasi nuduhake maskot merek ngangkat gelas kanggo perayaan. Strukture ngetrapake teknik bolongan (hollowing), hot stamping lan cetakan ultraviolet ing kertas khusus sing bisa dianyari. Kira-kira 95 persen saka kemasan iki ramah lingkungan lan bisa terurai kanthi alami. Desain iki dimaksudake kanggo hadiah, koleksi lan panggunaan ing pesta.

Pangakuan

Babagan A' Design Award Platinum

Moutai Dream Red Kemasan Anggur menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Moutai Dream Red Kemasan Anggur nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Moutai Dream Red Kemasan Anggur iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Ukuran & Kemasan: 137x137x360mm
Tag: Moutai, Wine, Chinese Red, Dream, Romance
Teknologi Produksi: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Tantangan Desain: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Riset: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspirasi: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Durasi Proyek: Renhuai city, 5 March 2024-19 April 2024
Alur Operasi: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Anggota Tim: Heng Luo
Yi Huang
Kredit Gambar: Moutai Industrial Design Center