Gushu Jinzhu Wadhah Kemasan Woh Garing by Chushan Design

Gushu Jinzhu Wadhah Kemasan Woh Garing by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2025

Gushu Jinzhu Wadhah Kemasan Woh Garing

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #170992

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gushu Jinzhu Wadhah Kemasan Woh Garing

Gushu Jinzhu iku kothak hadiah sing dirancang kanggo woh klengkeng garing. Kothak iki nggunakake struktur tutup lan dhasar sarta ukurane 360 kaping 240 kaping 90 milimeter. Bagean njabane nampilake wit klengkeng sing umure atusan taun kanthi tulisan lapisan emas, tekstur ukiran lan sapasang Loong kembar sing mulet karo sulur klengkeng. Poster ing njero njlentrehake kerajinan pangeringan tradisional lan fungsi tahan lembab. Kothak iki ngemot papat toples akrilik kanthi label botani lan mangkok teh glasir seladon ukuran 130 milimeter sing bisa digunakake minangka nampan woh. Werna abang oranye nandhakake acara pahargyan.

The Recognition

About the A' Design Award Emas

Gushu Jinzhu Wadhah Kemasan Woh Garing menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Gushu Jinzhu Wadhah Kemasan Woh Garing dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Gushu Jinzhu Wadhah Kemasan Woh Garing nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Dimensions & Packaging: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tags: Dried Fruit, Loong, Song, Ceramics, food
Production Technology: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Design Challenge: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Research: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiration: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Project Duration: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Operation Flow: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Team Members: Yin peng
Li linlin
Zeng menghao
Image Credits: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.