Eternal Moon Kemasan Mooncake dening Sha Feng and Jiayi Lu

Karya Eternal Moon Kemasan Mooncake dening Sha Feng and Jiayi Lu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Eternal Moon Kemasan Mooncake

dening Sha Feng and Jiayi Lu

Klien: Eternal Moon

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,684

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #171257

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Eternal Moon Kemasan Mooncake

Eternal Moon minangka kothak kado kang dirancang kanggo mooncake. Kemasan iki ngaturake tema Mid-Autumn saka sudut pandang kang jembar, ninggalake legenda tradisional lan luwih fokus marang kalanggengan mbulan sarta pepesthen sing dirasakake bareng dening manungsa. Karya seni iki nuduhake mbulan ing wolung swasana: geni, kembang, watu, mendhung, segara, angin, gunung, lan alas. Kanggo proses produksi, digunakake teknik cetak warna khusus (spot color printing) lan hot stamping. Kothak njaba nduweni ukuran 335 x 75 x 195 milimeter, lan njero kothak kasebut ana kothak-kothak mooncake sing luwih cilik kanthi ukuran 70 x 70 x 35 milimeter.

Pangakuan

Babagan A' Design Award Perunggu

Eternal Moon Kemasan Mooncake menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Eternal Moon Kemasan Mooncake dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Eternal Moon Kemasan Mooncake nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Ukuran & Kemasan: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tag: Branding, Packaging, Eternal Moon
Teknologi Produksi: The printing technologies we use are spot color printing and hot stamping process.
Tantangan Desain: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspirasi: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Durasi Proyek: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Alur Operasi: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Paten: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Anggota Tim: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Kredit Gambar: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.