Cny Design For The Year Of The Snake Kemasan Susu dening Mengniu Gaoke Fresh Dairy Products

Karya Cny Design For The Year Of The Snake Kemasan Susu dening Mengniu Gaoke Fresh Dairy Products minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Cny Design For The Year Of The Snake Kemasan Susu

dening Mengniu Gaoke Fresh Dairy Products

Klien: Mengniu Gaoke Fresh Dairy Products

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,052

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #171317

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Cny Design For The Year Of The Snake Kemasan Susu

Cny Design For The Year Of The Snake yaiku label kemasan susu edisi winates sing digawe kanggo Taun Ula ing pananggalan Tionghoa. Label iki digawe saka bahan BOPP transparan rong lapis. Lapisan ndhuwur nampilake pola ula geometris sing nglambangake kabegjan. Pojok segitiga abang kanthi pinggiran sing rada munggah ngidini lapisan ndhuwur bisa dikelupas, mbukak berkah sing sinimpen babagan tema kayata katresnan, kasugihan, karir lan ujian. Tumindak ngelupas iki ngowahi ngombe susu seger dadi sawijining ritual cilik. Cap panas (hot stamping) sing dipasang ing bagean tartamtu nambahi kedalaman visual ing desain iki.

Pangakuan

Babagan A' Design Award Perak

Cny Design For The Year Of The Snake Kemasan Susu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Cny Design For The Year Of The Snake Kemasan Susu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Cny Design For The Year Of The Snake Kemasan Susu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Ukuran & Kemasan: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Tag: Year of the snake, Zodiac, Milk, Packaging,Good luck
Teknologi Produksi: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Tantangan Desain: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Riset: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspirasi: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Durasi Proyek: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Alur Operasi: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Anggota Tim: Design Director: Li Huang
Designer:Shen Jia Ting
Kredit Gambar: Mengniu Gaoke Fresh Dairy Products