Jinzhongzi Kemasan Botol Baijiu by Wen Liu

Jinzhongzi Kemasan Botol Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2026

Jinzhongzi Kemasan Botol Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Wesi Winner in Bungkusan Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Kemasan Botol Baijiu

Jinzhongzi punika desain kemasan kangge baijiu premium ingkang dipunprodhuksi wonten Provinsi Anhui, Tiongkok. Minuman keras punika dipunsajekaken wonten ing botol kaca kristal ingkang perangan ngandhapipun dipunbuntel ngangge anyaman iratan pring lan dipunrampungaken kanthi lapisan cet semprot. Anyaman pring punika ngrujuk dhateng cara panyimpenan tradhisional saking merek kasebat, inggih punika iratan pring dipunanyam ngubengi guci ingkang dipunolah mligi kangge nuwakaken minuman keras punika. Botolipun ukuranipun 145 kaping 115 kaping 275 milimeter. Detail anyaman punika nambahi kualitas taktil dhateng kemasan lan nyengkuyung identitas merek.

The Recognition

About the A' Design Award Wesi

Jinzhongzi Kemasan Botol Baijiu menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Jinzhongzi Kemasan Botol Baijiu dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Jinzhongzi Kemasan Botol Baijiu diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan