Xi Feng Jiu Tian Qi Kemasan Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2026

Xi Feng Jiu Tian Qi Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

9,571

Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Kemasan Baijiu

Xi Feng Jiu Tian Qi minangka desain kemasan kanggo baijiu Tiongkok premium. Botol iki digawe saka kristal lokal, dilapisi emas kanthi cara elektroplating lan dirampungake nganggo pola ukiran laser. Tutupé digawe saka aloi aluminium lan dipasangi potongan berlian kristal. Wangun tutup kasebut kainspirasi saka makutha phoenix sing dienggo penganten putri ing Tiongkok kuna. Kothak hadiahe digawe saka akrilik lan nduweni wangun sing khas. Tutupé munggah kaya gorden lan mbaka sethithik nuduhake botol. Gerakan kasebut ngelingake marang mbukak kudhung abang ing upacara manten tradisional Tiongkok.

The Recognition

About the A' Design Award Perunggu

Xi Feng Jiu Tian Qi Kemasan Baijiu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Xi Feng Jiu Tian Qi Kemasan Baijiu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Xi Feng Jiu Tian Qi Kemasan Baijiu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan