Zhen Yuan Zeng Kemasan Baijiu by Wen Liu

Zhen Yuan Zeng Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2026

Zhen Yuan Zeng Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Kemasan Baijiu

Zhen Yuan Zeng minangka desain kemasan kanggo baijiu lawas, yaiku minuman keras tradisional Tiongkok. Botol iki digawe saka keramik lan wujude minangka versi modern saka guci arak tradisional. Segi-segi geometris sing presisi nyempurnakake wujud klasik lan ngurangi bobot visuale. Tutup botol sing wujude gelombang nggambarake proses tuwa alon-alon saka minuman keras ing njero guci. Botol iki dibungkus nganggo kertas sulfat, sing nglembutake garis wujud lan sebagian nutupi bentuke. Kertas kasebut dikelèti dening konsumen, saengga botol katon sithik-sithik. Kemasan iki ukurane 85 kaping 85 kaping 165 milimeter.

The Recognition

About the A' Design Award Perak

Zhen Yuan Zeng Kemasan Baijiu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zhen Yuan Zeng Kemasan Baijiu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zhen Yuan Zeng Kemasan Baijiu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin