Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras by Wen Liu

Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2026

Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Perak Winner in Bungkusan Category

22,837

Verified Award Winner

Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras

Zhang Gong Lao Jiu 1975 iku kemasan sing dirancang kanggo minuman keras Tiongkok. Wujud sakabèhé njupuk inspirasi saka wit-witan lokus sing wis umur satus taun sing tuwuh ing plataran pabrik penyulingan. Kothak njabané digawé saka bubur kertas sing ramah lingkungan, lan tekstur kulit wit dibentuk nganggo teknik emboss tinimbang cetak tinta. Botolé diobong nganggo glasir putih Tiongkok, lan transformasi tungku nggawé pola alami ing sapérangan panggonan. Permukaan botolé ngélingaké marang tekstur lawas saka jugangan fermentasi sing wis usang. Kemasan iki ukurané 125 kaping 125 kaping 290 milimeter.

The Recognition

About the A' Design Award Perak

Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li