Congtai Huofenzi Kemasan Baijiu dening Wen Liu

Karya Congtai Huofenzi Kemasan Baijiu dening Wen Liu minangka pemenang sing diajeni banget saka A' Design Award Emas 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2026

Congtai Huofenzi Kemasan Baijiu

dening Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #173414

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Congtai Huofenzi Kemasan Baijiu

Congtai Huofenzi minangka desain kemasan kanggo baijiu Tiongkok sing ditujokake kanggo konsumen enom. Konsep visual kasebut adhedhasar obahing banyu lan sipat aktif molekul-molekul minuman keras, sing diwujudake liwat motif utama kanthi jeneng Eye of Vitality (Mripat Vitalitas). Botol kasebut nduweni tekstur timbul (embossed) sing dinamis lan lambang merek sing ditempelake ing plakat resin. Cekungan berkontur ing tengah botol nyengkuyung genggeman sing kepenak. Kothak njaba dibungkus nganggo kertas motif serat kayu, dene lapisan-lapisan kertas khusus mbentuk pola mili sing ngelingake marang gunung lan kali.

Pangakuan

Babagan A' Design Award Emas

Congtai Huofenzi Kemasan Baijiu menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Congtai Huofenzi Kemasan Baijiu dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Congtai Huofenzi Kemasan Baijiu nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Ukuran & Kemasan: 215mm*125mm*H280mm
Tag: Natural, Vibrant
Teknologi Produksi: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Tantangan Desain: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Riset: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspirasi: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Durasi Proyek: March 2024, Shenzhen, China
Alur Operasi: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li