Zhang Gong Lao Jiu Kemasan Minuman Keras dening Wen Liu

Karya Zhang Gong Lao Jiu Kemasan Minuman Keras dening Wen Liu minangka pemenang sing diajeni banget saka A' Design Award Perak 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2026

Zhang Gong Lao Jiu Kemasan Minuman Keras

dening Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #173416

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zhang Gong Lao Jiu Kemasan Minuman Keras

Zhang Gong Lao Jiu iku desain kemasan kanggo baijiu Tiongkok sing wis lawas. Botol kasebut digawe saka terakota kasar kanthi detail timbul, lan wujude ngelingake marang owah-owahan bentuk sing ora disengaja saka gerabah sing dibentuk ing rodha puter. Permukaan sing kasar menehi kualitas rabaan sing kuat marang botol kasebut. Tutupe digawe saka plastik kanthi finishing serat kayu tiruan lan nyukupi standar segel sing ketat. Kothak njabane nggabungake gabus oak alami karo logam, nambahake insulasi termal lan penyerapan getaran kanggo transportasi sing aman. Desain iki dipusatake ing rasa rabaan.

Pangakuan

Babagan A' Design Award Perak

Zhang Gong Lao Jiu Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zhang Gong Lao Jiu Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zhang Gong Lao Jiu Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Ukuran & Kemasan: 120mm*120mm*280mm
Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknologi Produksi: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Tantangan Desain: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Riset: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasi: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Durasi Proyek: November 2024, Shenzhen, China
Alur Operasi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li