Wuliangye Yuandingjinsheng Kemasan Minuman Keras dening Sinong Wu

Karya Wuliangye Yuandingjinsheng Kemasan Minuman Keras dening Sinong Wu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Wuliangye Yuandingjinsheng Kemasan Minuman Keras

dening Sinong Wu

Klien: Sinong Creative

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

9,711

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #174018

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wuliangye Yuandingjinsheng Kemasan Minuman Keras

Wuliangye Yuandingjinsheng iku desain kemasan kanggo baijiu Tionghoa sing disuguhake ing pahargyan mantenan. Kothak iki dibukak nganggo mekanisme tarik, saengga rong panda sing digambar nganggo gaya lukisan tinta katon padha rangkulan. Enem tahapan ilustrasi urip bebarengan digandhengake karo langkah-langkah mbukak kemasan iki. Wujud botol adhedhasar pring, lan tutupe ngetutake wangun bal sulaman tradisional. Kemasan iki digawe saka bahan pulp sing bisa didaur ulang. Cangkem botol sing wangun spiral ngidini botol iki bisa dienggo maneh dadi cangkir utawa vas kembang.

Pangakuan

Babagan A' Design Award Perunggu

Wuliangye Yuandingjinsheng Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Wuliangye Yuandingjinsheng Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Wuliangye Yuandingjinsheng Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Ukuran & Kemasan: 255mmX120mmX100mm
Tag: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Teknologi Produksi: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Tantangan Desain: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Riset: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspirasi: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Durasi Proyek: Complete the design in Chengdu, China in the first quarter of 2025.
Alur Operasi: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Paten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Anggota Tim: Sinong Wu
Kredit Gambar: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.