Fountain Of Fortune Kemasan Taun Anyar dening Tingwei Chang - Bank Sinopac

Karya Fountain Of Fortune Kemasan Taun Anyar dening Tingwei Chang - Bank Sinopac minangka pemenang sing diajeni banget saka A' Design Award Wesi 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2026

Fountain Of Fortune Kemasan Taun Anyar

dening Tingwei Chang - Bank Sinopac

Klien: Bank SinoPac

Pemenang A' Design Award Wesi ing Kategori Bungkusan

6,655

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #174319

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fountain Of Fortune Kemasan Taun Anyar

Paket kado iki nampilaké kemasan sing digambari ngemot rong kaleng Banyu Kamakmuran lan amplop abang seluler interaktif. Desain iki napsiraké manèh cara awèh kado tradisional lumantar carita visual, unsur simbolik, lan interaksi digital kang manunggal. Kanthi nggabungaké gambar Taun Anyar klasik karo fitur interaktif jaman saiki, proyèk iki nyuguhaké komponèn fisik lan digital ing sajroning pengalaman festif sing manunggal. Panyawijining simbol tradisional lan interaksi digital nggambaraké pendekatan sing nyambungaké praktik budaya sing wis mapan karo cara komunikasi jaman saiki.

Pangakuan

Babagan A' Design Award Wesi

Fountain Of Fortune Kemasan Taun Anyar menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Fountain Of Fortune Kemasan Taun Anyar dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Fountain Of Fortune Kemasan Taun Anyar diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Ukuran & Kemasan: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Tag: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Teknologi Produksi: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Tantangan Desain: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Riset: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspirasi: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Durasi Proyek: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Alur Operasi: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Anggota Tim: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Kredit Gambar: All images by Bank SinoPac.