Shangze Fruit Music Farm Kothak Kado dening Enfonad

Karya Shangze Fruit Music Farm Kothak Kado dening Enfonad minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Shangze Fruit Music Farm Kothak Kado

dening Enfonad

Klien: Datong City Dongtian Mining Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

7,761

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #175429

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shangze Fruit Music Farm Kothak Kado

Shangze Fruit Music Farm yaiku kothak kado kanggo tomat, sing wujude kaya piranti muter kaset gaya lawas. Grafis, werna lan strukture ngelingake gaya visual taun 1960-an nganti 1980-an. Modul musik bakal aktif nalika kothak dibukak, muterake lagu kebangsaan merek sing diadaptasi saka lagu klasik. Ilustrasi datar awujud radio, mesin jahit, gulungan film lan kipas godhong palem digunakake, bebarengan karo karakter merek Fanxi. Rongga sing wujude kaya tomat ing njero kothak dadi papan kanggo nyimpen woh lan nglindhungi sajrone pangiriman. Werna oranye digunakake minangka werna utama supaya narik kawigatene para tuku sing luwih enom.

Pangakuan

Babagan A' Design Award Perunggu

Shangze Fruit Music Farm Kothak Kado menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Shangze Fruit Music Farm Kothak Kado dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Shangze Fruit Music Farm Kothak Kado nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Ukuran & Kemasan: 4000*3000px
Tag: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Teknologi Produksi: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Tantangan Desain: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Riset: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inspirasi: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Durasi Proyek: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Alur Operasi: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Anggota Tim: Yifeng Qu,
Hanxiao Wang