Karya Yebuna Kemasan Kopi dening Antonia Skaraki minangka pemenang sing diajeni banget saka A' Design Award Wesi 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.
WesiBungkusan· 2026
Yebuna Kemasan Kopi
dening Antonia Skaraki
Klien: Taresso Artisanal Coffee Roasters
Pemenang A' Design Award Wesi ing Kategori Bungkusan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #176506Desaine
Babagan Yebuna Kemasan Kopi
Yebuna yaiku desain kemasan kanggo maneka warna campuran kopi panggang. Identitas iki dijupuk saka Ethiopia, papan lairé kopi, lan saka tembung Amharik Yebuna. Logo sing dipigura nganggo tanda kurung nggambarake lelampahan kopi saka asal-usulé nganti tekan cangkir. Tipografi vertikal sing kandel ningkatake visibilitas ing rak, lan werna-werna cerah sing diilhami saka kali, gunung, lan srengéngé surup ing Afrika mbedakake saben campuran. Kopiné diwadhahi ing tas awet sing bisa ditutup manèh kanggo njaga kesegaran. Teknologi cetak canggih ngasilake gradasi sing presisi lan werna sing sugih.
Pangakuan
Babagan A' Design Award Wesi
Yebuna Kemasan Kopi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Yebuna Kemasan Kopi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Yebuna Kemasan Kopi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Ukuran & Kemasan
- Width 140mm x Depth 90mm x Height 350mm
- Tag
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Teknologi Produksi
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Tantangan Desain
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Riset
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspirasi
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Durasi Proyek
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Alur Operasi
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Anggota Tim
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Kredit Gambar
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
Disponsori
Jelajahi Ngluwihi Designers.org
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Jelajahi Liyane
Desain Sing Gegayutan
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