Karya Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol dening Ying Song Brand Design Shenzhen Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Emas 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2026

Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol

dening Ying Song Brand Design Shenzhen Co., Ltd

Klien: Kweichow Moutai Co., Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

50,895

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #177057

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol

Kweichow Moutai Osaka Expo Edition yaiku desain kemasan kanggo omben-omben beralkohol peringatan sing digawe kanggo Osaka World Expo 2025. Wujude kainspirasi saka bagean njaba Paviliun China lan ngelingake marang lempengan buku pring tradisional Tiongkok. Botol keramik ngadeg ing sajroning lanskap logam, lan kothake digawe saka papan pring ekologis, logam, lan kulit sintetis. Garis wektu logam ing sisih ndhuwur kothak nandhani sesambungan sing wis suwe antarane merek kasebut lan World Expo. Gagang logam sing wujude kaya guci anggur bisa digeser sadawane garis wektu kanggo muter mbukak kothake.

Pangakuan

Babagan A' Design Award Emas

Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Kweichow Moutai Osaka Expo Edition Kemasan Omben-omben Beralkohol nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Ukuran & Kemasan: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tag: Chinese Baijiu packaging, packaging design, commemorative wine
Teknologi Produksi: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Tantangan Desain: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Riset: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspirasi: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Durasi Proyek: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Alur Operasi: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Anggota Tim: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Kredit Gambar: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025