Minsheng Lesuke Kemasan dening Hangzhou Minsheng Healthcare Co., Ltd

Karya Minsheng Lesuke Kemasan dening Hangzhou Minsheng Healthcare Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Minsheng Lesuke Kemasan

dening Hangzhou Minsheng Healthcare Co., Ltd

Klien: Hangzhou Minsheng Healthcare Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

6,608

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #177214

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Minsheng Lesuke Kemasan

Minsheng Lesuke minangka desain kemasan kanggo obat mandheg ngrokok. Desain iki nggunakake simbol rai mesem sing progresif lan sistem warna positif kanggo menehi semangat, dudu peringatan. Paket pambuka warna oranye nandhani wiwitane periode mandheg ngrokok, dene paket pangopènan warna ijo nggambarake pertumbuhan lan keseimbangan. Sel dosis saben dina dipisahake nganggo garis suwekan hot press sing presisi, saengga siji sel dibukak saben dina lan kemajuane tetep katon. Badan kemasan digawe saka film komposit berbasis kertas sing bisa didaur ulang, dirampungake nganggo kertas matte lan film soft touch.

Pangakuan

Babagan A' Design Award Perunggu

Minsheng Lesuke Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Minsheng Lesuke Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Minsheng Lesuke Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Ukuran & Kemasan: product dimensions, 82 mm x 25 mm x 125 mm
Tag: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teknologi Produksi: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Tantangan Desain: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Riset: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspirasi: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Durasi Proyek: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Alur Operasi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.