Mei Tao Wan Identitas Visual, Sistem Pandu Arah dening Zilong Chen

Karya Mei Tao Wan Identitas Visual, Sistem Pandu Arah dening Zilong Chen minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

Mei Tao Wan Identitas Visual, Sistem Pandu Arah

dening Zilong Chen

Klien: City University of Macau

Pemenang A' Design Award Perunggu ing Kategori Grafis

8,052

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #180006

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mei Tao Wan Identitas Visual, Sistem Pandu Arah

Mei Tao Wan yaiku identitas visual lan sistem pandu arah kanggo taman budaya ing situs keramik bersejarah ing Foshan, China. Desain iki ngabstraksi garis-garis struktural distrik Tungku Kuna Nanfeng dadi kerangka geometris. Kerangka iki mbentuk jinis huruf khusus kanthi 26 aksara lan angka 0 nganti 9, bebarengan karo ikon-ikon geometris. Papan tandha kasebut digawe saka akrilik kanthi transparansi dhuwur lan baja tahan karat kanthi lapisan tembaga ireng. Lampu LED sing terintegrasi ing dhasare njaga teks tetep bisa diwaca ing wayah bengi. Sistem iki nyambungake sejarah situs kasebut karo fungsi budayane sing anyar.

Pangakuan

Babagan A' Design Award Perunggu

Mei Tao Wan Identitas Visual, Sistem Pandu Arah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Mei Tao Wan Identitas Visual, Sistem Pandu Arah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Mei Tao Wan Identitas Visual, Sistem Pandu Arah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Ukuran & Kemasan: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Tag: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Teknologi Produksi: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Tantangan Desain: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Riset: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspirasi: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Durasi Proyek: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Alur Operasi: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Anggota Tim: Designer：CHEN ZILONG
Kredit Gambar: Image #1-5 : CHEN ZILONG