Sinopec Charging Station Identitas Merek dening Guangzhou Ace

Karya Sinopec Charging Station Identitas Merek dening Guangzhou Ace minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2026

Sinopec Charging Station Identitas Merek

dening Guangzhou Ace

Klien: Sinochem

Pemenang A' Design Award Perunggu ing Kategori Pariwara

6,998

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #179976

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Sinopec Charging Station Identitas Merek

Sinopec Charging Station iku sistem identitas merek sing digawe kanggo stasiun ngecas kendharaan listrik. Logone kainspirasi saka motif kembang peoni lan ngowahi urutan tuwuhing kelopak, godhong, lan sulur dadi siluet colokan ngecas. Gradasi warna biru menyang ijo nyambungake palet warna perusahaan sing wis mapan karo energi sing bisa dianyari. Wujud sing disederhanakake tetep cetha diwaca saka jarak nganti 50 meter. Wujud godhong lan sulur digunakake maneh minangka tandha ing lemah sing nuntun para pengunjung. Sistem iki nyakup papan tandha, antarmuka digital, desain alat ngecas, lan materi cetak.

Pangakuan

Babagan A' Design Award Perunggu

Sinopec Charging Station Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sinopec Charging Station Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sinopec Charging Station Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Ukuran & Kemasan: Page size 285 mm x 210 mm
242 pages
Tag: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Teknologi Produksi: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Tantangan Desain: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Riset: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspirasi: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Durasi Proyek: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Alur Operasi: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Anggota Tim: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun