Once Upon a Rabbit Fungsi Utama: Animasi Cekak dening Jesseter Wang and Hannah Sun

Karya Once Upon a Rabbit Fungsi Utama: Animasi Cekak dening Jesseter Wang and Hannah Sun minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerungguFilm· 2026

Once Upon a Rabbit Fungsi Utama: Animasi Cekak

dening Jesseter Wang and Hannah Sun

Pemenang A' Design Award Perunggu ing Kategori Film

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #180467

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Once Upon a Rabbit Fungsi Utama: Animasi Cekak

Teks Buku: Once Upon a Rabbit iku proyek desain animasi kang kailhami saka rincian budaya Festival Lampion lan pangeling-eling visual jaman cilik. Karya iki mbangun basa visual kang alus lan ekspresif liwat gabungan wangun telung dimensi lan raos gambar tangan, nyipta imaji kang krasa kabangun sisan main-main. Motif kang bola-bali kaya kelinci lan Tangyuan, bakwan beras, dianggo minangka jangkar visual, dene gerak, irama, lan komposisi nengenake swasana lan kasinambungan, ndadekake pengalaman desain kang manunggal kang oyoté saka kangetan, karaketan, lan resonansi budaya.

Pangakuan

Babagan A' Design Award Perunggu

Once Upon a Rabbit Fungsi Utama: Animasi Cekak menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Once Upon a Rabbit Fungsi Utama: Animasi Cekak dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Once Upon a Rabbit Fungsi Utama: Animasi Cekak nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Ukuran & Kemasan: 16x9 video file
Tag: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Teknologi Produksi: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Tantangan Desain: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Riset: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspirasi: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Durasi Proyek: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Alur Operasi: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Anggota Tim: Jesseter Wang,
Hannah Sun
Kredit Gambar: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]