Global Keepsake Kemasan Produk dening Wei Bai, Xianjun Chen and Rubo Chen

Karya Global Keepsake Kemasan Produk dening Wei Bai, Xianjun Chen and Rubo Chen minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Global Keepsake Kemasan Produk

dening Wei Bai, Xianjun Chen and Rubo Chen

Klien: Shenzhen Hello Tech Energy Co.,Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

5,714

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #180524

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Global Keepsake Kemasan Produk

Global Keepsake yaiku desain kemasan sing digawe kanggo stasiun daya portabel tenaga surya. Struktur, bahan, lan biaya kemasan asline tetep ora diowahi. Ilustrasi asli saka papan-papan misuwur ing donya nambahake narasi budaya lan nilai koleksi. Tutup lipatan ing sisih ndhuwur bisa disuwek lan digunakake maneh minangka pembatas buku lan album gawean dhewe, saengga kemasan bisa disimpen sawise dibukak. Proses cetak nggunakake tinta berbasis kedhele lan proses offset standar. Sistem ilustrasi modular bisa dikembangake ing sadhengah seri produk, ndawakake umur kemasan sing biasane dibuwang.

Pangakuan

Babagan A' Design Award Perunggu

Global Keepsake Kemasan Produk menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Global Keepsake Kemasan Produk dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Global Keepsake Kemasan Produk nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Ukuran & Kemasan: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tag: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Teknologi Produksi: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Tantangan Desain: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Riset: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspirasi: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Durasi Proyek: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Alur Operasi: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Anggota Tim: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen