Kokorozashi Mirror Papan Tandha Identitas Perusahaan dening Unou Jikenn, Inc.

Karya Kokorozashi Mirror Papan Tandha Identitas Perusahaan dening Unou Jikenn, Inc. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2026

Kokorozashi Mirror Papan Tandha Identitas Perusahaan

dening Unou Jikenn, Inc.

Klien: Mitsui & Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Pariwara

15,379

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #181004

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kokorozashi Mirror Papan Tandha Identitas Perusahaan

Kokorozashi Mirror yaiku instalasi papan tandha identitas perusahaan sing digawe kanggo Mitsui & Co., Ltd. Papan tandha iki dipasang ing lorong stasiun sing nyambung menyang kantor pusat perusahaan. Foto-foto karyawan lan pemandangan papan kerja makili sepuluh divisi bisnis. Pesen tulisan tangan sing ditumpangake ing gambar-gambar kasebut ngungkapake gegayuhan saben divisi. Sawijining kaca pangilon ngadeg ing pungkasan lorong lan nggawa tagline merek It all begins with Kokorozashi. Para pamirsa ndeleng bayangan awake dhewe bebarengan karo pesen kasebut, sing ngajak refleksi pribadi.

Pangakuan

Babagan A' Design Award Perunggu

Kokorozashi Mirror Papan Tandha Identitas Perusahaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Kokorozashi Mirror Papan Tandha Identitas Perusahaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Kokorozashi Mirror Papan Tandha Identitas Perusahaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Ukuran & Kemasan: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tag: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknologi Produksi: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Tantangan Desain: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Riset: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirasi: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Durasi Proyek: Published: August 28, 2025 to Present in Tokyo, Japan.
Alur Operasi: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Anggota Tim: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Kredit Gambar: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.