Zona Primary Function: Branding lan Kemasan dening Cansu Dagbagli Ferreira

Karya Zona Primary Function: Branding lan Kemasan dening Cansu Dagbagli Ferreira minangka pemenang sing diajeni banget saka A' Design Award Perak 2026 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerakPariwara· 2026

Zona Primary Function: Branding lan Kemasan

dening Cansu Dagbagli Ferreira

Klien: Cansu Ferreira

Pemenang A' Design Award Perak ing Kategori Pariwara

17,574

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #181114

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zona Primary Function: Branding lan Kemasan

Book Text: Zona iku hard seltzer kapisan ing Angola, kang nyawijikake warisan lokal karo estetika kontemporer, nampilake identitas merek kang kainspirasi saka sumber banyu Huambo lan Kali Okavango. Desain iki fokus marang estetika kontemporer kang wani, kang nganggo palet adhedhasar woh-wohan monokromatik lan ikon geometris kanggo narik kawigaten. Logo kustom iki ngemot ciprating banyu kang ndhelik, kang nglambangake intisarine urip lan mili kaline kali. Kanthi nggabungake warna-warna kang sumringah karo tata letak adhedhasar putih kang resik, Zona nawakake pengalaman visual kang seger lan mbungahake kang ngrayakake asal-usule lumantar kaca pandeleng kang enom lan unggul ing desain.

Pangakuan

Babagan A' Design Award Perak

Zona Primary Function: Branding lan Kemasan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zona Primary Function: Branding lan Kemasan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zona Primary Function: Branding lan Kemasan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Ukuran & Kemasan: Aluminium 330 ml drink cans
Tag: drink, alcohol, colorful, cocktail, angola, fruits
Teknologi Produksi: Design printed directly on the cans with Pantone system inks.
Tantangan Desain: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Riset: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspirasi: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Durasi Proyek: 6 months, Angola, USA and France
Alur Operasi: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.