Karya Cafe Guardiao Kemasan Kopi dening Tipz minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Cafe Guardiao Kemasan Kopi

dening Tipz

Klien: Cooabriel

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

7,110

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #181277

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Cafe Guardiao Kemasan Kopi

Cafe Guardiao yaiku desain kemasan kanggo kopi panggang lan giling premium sing diprodhuksi dening koperasi Brasil. Identitas visual kasebut dilandhesi ilustrasi malaekat agung, digambar nganggo gaya ukiran, kanthi swiwi pangayoman minangka unsur grafis sing dominan. Tipografi kandel nyiptakake hierarki visual sing cetha ing papan dodolan. Pita label nyathet tingkat panggangan, asal koperasi, lan isi conilon murni 100 persen. Cetak fleksografi ing substrat kraft lan laminasi matte menehi kemasan iki tampilan pungkasan matte lan permukaan sing bisa dirasakake nalika didemek.

Pangakuan

Babagan A' Design Award Perunggu

Cafe Guardiao Kemasan Kopi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Cafe Guardiao Kemasan Kopi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Cafe Guardiao Kemasan Kopi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Ukuran & Kemasan: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tag: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Teknologi Produksi: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Tantangan Desain: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Riset: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasi: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Durasi Proyek: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Alur Operasi: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Anggota Tim: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro