Mountain River and Sage Kemasan Set Hadiah Baijiu dening Yao Wu

Karya Mountain River and Sage Kemasan Set Hadiah Baijiu dening Yao Wu minangka pemenang sing diajeni banget saka A' Design Award Perak 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2026

Mountain River and Sage Kemasan Set Hadiah Baijiu

dening Yao Wu

Klien: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

17,399

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #182319

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mountain River and Sage Kemasan Set Hadiah Baijiu

Mountain River and Sage yaiku desain kemasan set hadiah kanggo baijiu, sawijining minuman keras sulingan saka Tiongkok. Sarung njaba digawe saka kertas seni putih matte kanthi pola cap foil prunggu sing minimalis. Ing njerone, kothak gaya codex saka kayu olahan kanthi lapisan venir oak mbukak kaya buku. Tutup njero mbukak dadi ilustrasi panorama Gunung Tai lan Kali Kuning, dicithak ing kertas bertekstur, sing mbingkai telung botol lan sertifikat. Desain iki njupuk inspirasi saka geografi budaya Provinsi Shandong. Pendekatan minimalis lan modern ngganteni gaya retro sing umum ditemokake ing kemasan minuman keras.

Pangakuan

Babagan A' Design Award Perak

Mountain River and Sage Kemasan Set Hadiah Baijiu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mountain River and Sage Kemasan Set Hadiah Baijiu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mountain River and Sage Kemasan Set Hadiah Baijiu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Ukuran & Kemasan: Length 300mm x Width 240mm x Height 190mm
Tag: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Teknologi Produksi: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Tantangan Desain: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Riset: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspirasi: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Durasi Proyek: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Alur Operasi: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Paten: /
Anggota Tim: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Kredit Gambar: /