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Massaya Kemasan Anggur dening BRANDiT.

Karya Massaya Kemasan Anggur dening BRANDiT. minangka pemenang sing diajeni banget saka A' Design Award Wesi 2014 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


WesiBungkusan· 2014

Massaya Kemasan Anggur

dening BRANDiT.

Klien: BRANDiT.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

17,460

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #32564

Warna

Desaine

Babagan Massaya Kemasan Anggur

Massaya minangka kemasan dekoratif sing dirancang kanggo nyekel rong botol anggur. Kabeh kemasan anggur biasane digawe kanggo dipamerake kanthi posisi jejeg lan dibuwang yen botole wis dijupuk. Massaya nawakake alternatif sing bisa digunakake maneh. Kemasan iki mlumah, amarga anggur paling apik disimpen ing posisi kasebut, lan katon kaya buku klasik. Potongan njero sing dirancang khusus kanggo rong botol nyekel botol kasebut kanthi aman ing panggonane. Sistem penutupe nggunakake rong klepan sisih lan rong klepan sing luwih cilik, saengga ora perlu stiker. Kothak iki bisa diisi maneh utawa digunakake minangka barang dekoratif ing rak.

Pangakuan

Babagan A' Design Award Wesi

Massaya Kemasan Anggur menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Massaya Kemasan Anggur dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Massaya Kemasan Anggur diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Ukuran & Kemasan
The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tag
WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Teknologi Produksi
After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Tantangan Desain
The biggest challenge was to transform the concept into a functional design.
Riset
We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspirasi
Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Durasi Proyek
Winter 2013
Alur Operasi
The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Anggota Tim
Creative Director Vicken Demirdjian
Designer Andrea Terzian
Kredit Gambar
Vicken Demirdjian

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