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Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award Wesi in Desain Bungkusan Competition Category.


WesiBungkusan· 2016

Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss

by Prompong Hakk

Client: Twin Lotus

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #41890

Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss

Wiwitane, proyek kasebut diwiwiti kanthi desain kemasan plastik flos dental biasa nalika tim kasebut ngerti jumlah sampah sing digawe segmen iki lan wiwit mikir maneh pendekatan kasebut. Ide kasebut yaiku nggawe kemasan sing ramah lingkungan sing bisa digunakake maneh kanthi ngisi filamen. Nanging, iki mung bisa dingerteni yen wong bisa lan gelem nyimpen kothak kasebut kanggo wektu sing luwih suwe. Tujuane kanggo ngrancang pengalaman kaya Zippo, Desain sing makarya kanthi apik, katon apik lan bisa pindhah menyang endi wae, ngowahi ide sing ramah lingkungan dadi aksesoris sing disenengi.

The Recognition

About the A' Design Award Wesi

Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Twin Lotus Herbaliste Eco-friendly Pack Kemasan Dental Floss diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging
Width 59,6mm x Length 46,6mm x Height 22mm
Tags
Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology
Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge
After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research
There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration
Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration
The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow
Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members
Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon

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