Alita Desain Botol lan Label by Studija Creata

Alita Desain Botol lan Label by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2017

Alita Desain Botol lan Label

by Studija Creata

Client: Mv Group

A' Design Award Perak Winner in Bungkusan Category

29,235

Verified Award Winner

Verify Award Status for #55205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alita Desain Botol lan Label

Tujuan utama saka redesign iki yaiku kanggo ningkatake kesadaran merek sakabèhé lan nandheske fitur khas kayata metode produksi klasik, bahan mentah lan kualitas. Rebranding lengkap ALITA kalebu botol anyar, logo anyar, monograf, kapsul lan desain label. Produk-produk saiki nduweni luwih akeh unsur khusus kanggo kategori sparkling wine lan champagne kanthi ngenalake sentuhan klasik sing entheng lan sawetara soliditas nanging tetep njaga rasa modern lan entheng sakabèhé.

The Recognition

About the A' Design Award Perak

Alita Desain Botol lan Label menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Alita Desain Botol lan Label dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Alita Desain Botol lan Label iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas