Appetisi Kemasan Keju by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Appetisi Kemasan Keju

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #71461

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Colors

The Design

About Appetisi Kemasan Keju

Appetisi minangka desain kemasan kanggo sawetara jinis keju sing wis diiris siap saji. Rangkaian iki kalebu keju dhadu, keju parut, lan potongan mozzarella. Saben kemasan digawe saka plastik lan duwe jendhela transparan, saengga keju ing njero bisa katon langsung. Ilustrasi sing dicithak menehi karakter marang saben produk lan nuduhake kanthi cetha kepiye saben keju digunakake. Jeneng Appetisi nggabungake telung gagasan: nepsu mangan, camilan cilik, lan panggunaan sing praktis. Desain iki nampilake keju minangka sarana istirahat sing cepet lan gampang, lan kemasan iki didol ing supermarket-supermarket Eropa.

The Recognition

About the A' Design Award Perunggu

Appetisi Kemasan Keju menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Appetisi Kemasan Keju dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Appetisi Kemasan Keju nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray